Privacy
Last updated 31 October 2026. This explains what the DataLift app and this website collect, and why. DataLift is the data controller. Contact: info@datalift.co.uk.
Your iPhone's contents stay with you
Photos, messages, WhatsApp chats, contacts and backups are read and saved only on your own computer, or on the drive or cloud account you choose. They are never sent to us.
What we collect
- Sign-up: your name and email address, so we can confirm your account and send your licence.
- Licence checks: your licence key, a one-way code made from your computer's hardware ID, your computer's name, and the app version. These let us enforce the one-computer rule.
- iPhones used with Pro: a one-way code for each iPhone and its model name (for example “iPhone 15”). These let us count iPhones against your plan. We can't work out the iPhone's serial number or other details from the code.
- Purchases: Stripe processes your payment. We receive your name, email, plan and amount, but never your card details. See Stripe's privacy policy.
- Support tickets: your name, email, topic, message and any files you attach - from the website form or from Help in the app. From the app this can include screenshots and the optional log file, which contains recent app activity and computer details. It never contains passwords, and iPhone serial numbers and IMEIs are shortened.
- Newsletter: only if you subscribe and click the confirm link we email you - your email address, when you subscribed and confirmed, and the page you subscribed from. Every newsletter has a one-click unsubscribe link.
- WhatsApp: if you message us on WhatsApp, WhatsApp (Meta) handles that chat under its own privacy policy, and we see your number and what you send. The website's WhatsApp button is a plain link - it doesn't load anything from WhatsApp until you click it.
- Security: IP addresses in short-term logs, used to prevent abuse such as repeated code requests.
Why we use it
We use your data to provide the app and licence you asked for (contract), to keep the service secure (legitimate interests), and to keep sales records (legal obligation). We don't sell your data or use it for advertising. We email you about your account, licence or support ticket, and send the newsletter only if you've subscribed and confirmed (consent - you can withdraw it at any time).
How long we keep it
We keep account and licence records while your account is active and for 6 years after your last purchase, for tax records. We delete support tickets and their attachments after 2 years. We remove you from the newsletter list as soon as you unsubscribe. We delete security logs after 90 days.
Your rights
You can ask to see, correct or delete your data, or object to how we use it, by emailing us. If you're unhappy, you can complain to the Information Commissioner's Office (ico.org.uk).
This website
datalift.co.uk uses no advertising or analytics cookies. Pages load fonts from Google Fonts, which means Google receives your IP address when you visit. Checkout pages are run by Stripe.
Where it's stored
Our licence server is hosted by our web host. Stripe may process payment data outside the UK under appropriate safeguards.